WeTV will continue to target advertisers in their priority industries namely Computers, Communications, and Consumer Electronics (3C), Fast-Moving Consumer Goods (FMCG), and Cosmetics and Personal Care. Currently, advertising agencies such as GroupM, Omnicom Media Group (OMG), and Dentsu are tapping on WeTV's growing influence to reach out to their target audiences. Partnerships To ensure sustained collaboration with renowned international brands and agencies, WeTV will hold partner roadshows in Southeast Asia every quarter to share upcoming projects and explore new partnership opportunities.
Under the "Shows You Might Like" feature in the application, users are provided with more relevant choices based on what they like to watch. This year, we will continue to work with partners to invest in producing top-quality original shows that consumers desire, particularly our WeTV mini-series, given its massive increase in popularity over the past year." Additionally, WeTV has undergone user interface upgrades for its platform last year to provide an enhanced browsing and viewing experience for its users. "Our strong performance last year is testament to our compelling content line-up which appeals to regional audiences. "WeTV's strong growth in 2022 reflects that consumers were able and willing to pay for high-quality content that WeTV offers, given the projected annual growth rate in the OTT market over the next few years," said Jeff Han, WeTV Director and Vice President of Tencent Video. The consumption time of Chinese dramas has increased by 15% year-on-year (YoY), and the aired duration of WeTV Chinese mini-series also surged by an impressive 420%, reflecting a stronger consumer demand and appetite for shorter video content. Ranked one of the top three OTT platforms in Southeast Asian markets such as Indonesia and Thailand, WeTV has seen continued growth in its user base with approximately 40% growth in subscription income, supported by a 20% growth in monthly active users.
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